Bailey Power Plant Renovation

Bailey Power Plant Renovation

The Bailey Power Plant core and shell upfit transforms the iconic structure that once powered R.J. Reynolds’ downtown factory operations into a mixed-use landmark in Winston-Salem’s Innovation Quarter. With two additional floor plates and a rooftop expansion, the renovated building totals 111,500 SF of office, retail, and entertainment space - a more than 200% gain in leasable square footage.

The building exterior celebrates its history: Original brick, concrete, and steel windows and an industrially-scaled metal canopy greet visitors at the public, park-side southern entrance. Opaque metal panels on the northern non-historic 1965 addition are replaced with contemporary expanses of glass, affording views from adjacent office buildings in to the impressive steel roof trusses and massive concrete turbine supports within. The interiors celebrate machine-scaled structure and timeworn texture by juxtaposing existing materials with minimal new construction. The capstone of the development, the Bailey Power Plant project represents the beauty that results when history meets innovation.

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Project Information

Winston-Salem, North Carolina

Wexford Science + Technology

111,500 square feet


  • 2018 Project of the Year (Redevelopment), NAIOP NC
  • 2018 Downtown Excellence Award, Downtown Winston-Salem Partnership
  • 2019 Honor Award (Adaptive Reuse), AIA Winston-Salem
  • 2020 Count Zinzendorf Award, W-S/FC Community Appearance Commission

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